Market Entry Support

Market analysis, pricing, distributor or importer search, retail access and local commercial support for companies entering Romania.

Need help selling in Romania, not only registering a company?

For companies evaluating Romania as a sales market, Startup Romania can support the commercial work alongside the administrative setup.

Typical scope

  • Market and competitor overview
  • Route-to-market assessment
  • Pricing and positioning
  • Distributor and importer identification
  • Retail and channel assessment
  • Introductions to relevant commercial partners
  • Local commercial representation where agreed

How we scope a market-entry project

The scope depends on the sector, target channels and objective. A project can start with a market and competitor review, continue with partner identification and introductions, or extend to agreed local commercial representation.

Entering Europe from Asia?

Specialised FMCG and consumer-goods market entry through Asia-Europe.

For Asian food, FMCG and consumer-goods companies, selected market-entry projects are supported through Asia-Europe, our specialised European retail-entry platform.

Asia-Europe focuses on the route from product feasibility to commercial execution: EU regulatory assessment, landed-cost and pricing structure, importer or distributor setup, retail listing and expansion across Central & Eastern Europe.

Visit Asia-Europe →
Market Entry Support is quoted project by project because scope varies substantially by category, market maturity and the level of local execution required.